I found an article that focused on the global market for Nike, Inc. and how they plan on expanding their global plan in the upcoming years. According to the Los Angeles Times, "the world's largest goods maker Nike has launched a plan to expand the global retail market, opening 250-300 stores around the world in the next five years." Citadel Outlets are also looking to expand, which would give Nike an even more competitive advantage with 2 major companies expanding around the world.
Nike is known around the world as being a global competitor for their merchandise and apparel, most specifically shoes. With the new expansion plans in place, Nike is taking steps to become even bigger and more well known throughout the world. The more they expand, the more income and sales they are opening up opportunities for. Some problems recently arose concerning Nike and ethics. They became known for poor working conditions in Asia, treating their workers unfairly and paying them unfair wages. While Nike took a hit from that, they are responding by changing practices and expanding. These two should help Nike recover, although they didn't take too big of a hit. As Nike becomes more globally competitive, they will have a larger advantage over their competitors such as Under Armour and Adidas.
Source:
http://www.cantonscore.org/the-global-retail-market-plan-of-nike.htm
The global economy is something that we could all recognize as a growing concept. Companies do want to expand their name, like Nike and I agree that they are taking steps to become even bigger. Nike, as Jenna points out, wants to make their name more well known. With global markets and expansion, companies can release themselves into other areas of the world and increase sales and income. Global economy is a great thing but of course Jenna is correct about labor. With a global economy, labor may be quite cheap and ergo, laborers are taken advantage of. On the other hand, Nike is just expanding as a result.
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