Macys has recently developed a new “online
destination for fashion”. What they have called it is “mBLOG” which provides
viewers with the latest trends and designs in fashion. They are hoping that
this inside look into the fashion and home décor will excite shoppers to come
in and visit the store. What this also does is allow Macys to see what is
popular and likeable before they actually produce the products, saving Macys
money. This site is great for the customer. It gives them an inside look into the latest
fashion trends and designs. It also provides viewers with Macy’s major sales
and discounts. On the other hand, the
website gives fashion advice to people who seek it, while keeping them informed
with major fashion line launches.
"Macys.com is already a
leading resource for fresh fashion, home and beauty products from the world's
top brands," said Martine Reardon, executive vice president of marketing
for Macy's. "We are excited to enrich our customers' online experience,
offering a destination for high-quality content that gives readers direct
access to a unique and influential set of voices."
Busineswire.com / Etrade.com
This relates a bit to the retail industry and it's opportunities for innovation. Here we can see that Macy's has been trying to grab shopper's attention.
ReplyDeleteMacy's can now see what shoppers are happy with and if they want to buy these kinds of products.
The blog is a fabulous way to help shoppers which also leads these shoppers to want to visit Macy's blog since they can get fashion tips as well as discounts and trends.
Falen