Monday, November 14, 2011

recent news

Last week some very interesting news from Kohl's was released. Kohl's 3Q earnings were released and they had a surprising 20% increase in profits. They also said that they expect sales to remain strong for the holiday season, which is key because thats where 4Q profits are made. In fact, they believe that their store sales are going to increase 2-4% for the holiday season, and profits to raise an additional 4-6%. This is great because their profits just rose 20%. "We expect our collection of powerful brands supported by significant marketing investments, especially in broadcast and digital media, to deliver a strong holiday season," Chief Executive Kevin Mansell said. 


Something very interesting that I found out in this article is that Kohl's is very "aggressive" when it comes to getting exclusive sales rights to a brand. Mansell said "an increased portion of private and exclusive brands and inventory controls helped boost gross margins, which edged up to 38.6% from 38.4% during the quarter."  Kohl's is also planning "significant marketing investments, especially in broadcast and digital media," to drive growth during the holiday season, Mansell said Thursday. 

Just like Target and Macy's, Kohl's is also going to be opening at 12am on Black Friday which is a key sales generator for these retailers. 


-Dow Jones news wire via E*Trade.com

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